About LUUMA

In recent years, the Middle East has seen a surge in the growth of virtual communities, particularly among women.

With the increasing use of social media and online platforms, there is a need for a virtual female members club that caters to the specific needs and interests of women in the region.

This essay will explore the components of a business plan for a virtual female members club in the Middle East.

Meet the Founder

Discover the vision behind LUUMA. Founded with passion and purpose, LUUMA was created to be a space where women can connect, grow, and thrive. Driven by a deep commitment to community and empowerment, our founder brings a wealth of experience and a clear vision for making meaningful connections a reality.


Cheila Gibbs, Founder


A global hospitality expert, Cheila has a passion for creating luxury experiences that empower women.

With extensive experience across Europe, the UK, and the USA, she has opened and transformed some of the world’s most iconic venues, including Soho House, Burger & Lobster, and AllBright Clubs.

Her dedication to championing women in business and her love for opening unique spaces make her the ideal leader of LUUMA.

It Begins Here